Multidisciplinary creative thinker with 15+ years of studio/agency/newsroom/corporation experience as a progressive creative director, formally trained in mass-media and communication, brand and fine arts, focused on brand development and thinking beyond activities, leading diverse teams, and streamlining graphics production workflows with custom-built innovative solutions.
Also the third generation photographer in my family. I discovered my passion for darkroom when I was 10 watching my parents developing black and white celluloid films. One day, I started to mix the chemicals and experiment while I was alone. The moment I saw my first image fading in on the photographic paper I saw the magic of this craft and never stopped exploring it from art to commercial and from darkroom to digital processing software.